Online sports betting company and client of Forwardzone, Betway held its 2nd Thought Leadership Seminar in Ghana today.
The seminar dubbed “Positioning your brand” was held at the Alisa Hotel in Accra. The seminar aimed at creating an avenue for key players in the Ghanaian sports industry to share best practices and experiences.
CEO of Forwardzone, Ashley Kotzin spoke on the qualities of a good team manager. This is intended to help train participants on how to effectively manage their teams and sports establishments. Magnus Rex Danquah Snr. and Stephen Essien led discussions on how teams can position their brands to enable them attract sponsorship. Also present at the Betway Thought Leadership Seminar this year was former skipper of the Black Stars, Stephen Appiah and UEFA license “A” Coach Nico Labohm.
At the same event, Betway announced an extension of the sponsorship deal with Ashanti Gold Sporting Club (Ashgold SC). Betway also announced sponsorship deals with current league winners Aduana Stars, Medeama Sporting Club and Liberty Professionals Football Club. Country Manager(Marketing) for Betway Ghana, Kwabena Oppong Nkrumah indicated that by this exercise Betway becomes the first brand in Ghana to sponsor 4 clubs in the league in the modern era. This further underlines their commitment to the development of football and sports in Ghana. The signed teams have some great histories in the Ghana Premier League and are expected to leverage on this partnership with Betway to grow their clubs.