The Barclays Africa Legend Campaign kicked off in Botswana this past weekend, when former Barclays Premier League and Liverpool Legend Robbie Fowler landed in Gaborone.
Robbie Fowler was in the Capital as part of Barclays “Change to Better Campaign” which aimed to give existing and new Barclays clients the once in a lifetime experience to meet the BPL Legend.
The weekend experience included 4 Family Kit Outs, in which 4 lucky Barclays customers won the experience of Robbie visiting them and 4 selected family members/ friends at their home. All the winners and their family members received the home and away jerseys of their favourite BPL team, as well as a cap and ball sponsored by Barclays. The winners also received a DSTV Explore and one-month free subscription from SuperSport.
The Barclays Premier League VIP Viewing rounded off the Barclays client experience on Saturday. The football-filled evening included spot prizes for the 250 invited clients who were wearing the team shirts of their favourite BPL team, a BPL trivia competition and the chance to watch the Liverpool-Manchester City game with Robbie Fowler.
Aware of the importance of football and the difference it can make in peoples life, Barclays also held a CSI initiative where 30 boys and girls from the South East District Empowerment Association (SEDYEA), a youth-led sports and community development program in the South Eastern District of Botswana, got the special opportunity to be coached by Robbie Fowler. Robbie put the young players through their paces in a series of training drills, followed by a mini-match and penalty shootout.
Not forgetting the people who work to give Barclays clients a better life through banking, Barclay’s employees also got the opportunity to interact with the BPL legend at their Head Office in a Q&A Photo and Autograph session.
The Barclays Premier League Campaign which spans until February next year, will see Barclays and select BPL legends visit a total of 5 African regions as Barclays continues to spread its message that “It’s better to bank with Barclays”.