McDonald’s and SASFA Partner up with the KNVB(Koninklijke Nederlandse Voetbalbond – Dutch Football Association) to educate 25 School teachers & SASFA members in each provinces, The initiative aims to develop the coaches who have direct contact with the player on the ground. The McDonald’s U/14 School League coaches will benefit not only from the international coaches key insights but also assist in their own development, further developing the youth football in South Africa
The KNVB is known in the Netherlands, as the largest sports organization with more than 1.2 million members and more than 500 employees. Since 1997 the KNVB has trained football coaches in developing countries across the world. World Coaches are educated so that they can transfer their knowledge on football and social issues to future World Coaches in their area.