When Brands and Ambassadors come together with a strategy and campaign which talks to both parties’ authenticity, values and cultures,Volkswagen Group South Africa and Desiree Ellis have truly captivated their audience and have created a brand partnership which goes beyond the everyday norms.
Ellis has been involved in multiple events with VW, from the VW Vaya Cup to the VW Train 4 Life campaign and completing the year with an address to the VW Dealer Network.
At the beginning of the month, Desiree attended the quarterly VW Employee Business meeting, where she spoke to over 1000 VW Employees about culture.
The talk focused on helping define success from a team point of view, building a winning team with a strong mentality & spirit, and lessons learnt from competing in Africa and overcoming challenges.
Desiree also spoke about her time at the FIFA Women’s World Cup Australia & New Zealands 2023™ earlier in the year and the team’s continued focus to bring home a trophy as they now prepare for the Summer Olympics in 2024.
Continue to build on their partnerships and foster their relationship; VW and Desiree Ellis are a force Forwardzone is proud to represent.