On 01 May 2025, the heartbeat of Alexandra pulsed a little stronger as Forwardzone Cares proudly handed over brand-new kits to the Blue Birds Ladies Football Club ahead of their SAFA Sasol League fixtures at the Alexandra Safe Hub. This symbolic gesture marked more than just a game day – it reaffirmed years of shared values, trust, and commitment to uplifting young women through football.
For Forwardzone Cares, this wasn’t a one-off activation. It was a continuation of a deep-rooted partnership that has steadily grown with Blue Birds over the years – a bond anchored in empowerment, opportunity, and the belief in sport as a vehicle for lasting change.
Blue Birds Ladies FC, is more than just a football club. It’s a beacon of hope in Alexandra – a place where young girls are nurtured not just as athletes, but as leaders, students, and role models. Competing in the SAFA Sasol Provincial Women’s League, the club has been instrumental in transforming lives through structure, discipline, and purpose.
With a mission to identify and develop talent among school-aged girls and recent school leavers, Blue Birds provides a holistic platform. One that blends competitive football with academic support, life skills training, and community engagement. The club’s vision is clear: create pathways to professional football while driving social equality, academic achievement, and personal well-being.
Throughout the 2024 season, Forwardzone Cares went beyond the traditional role of a sponsor. Their consistent investment – particularly in covering transport fees – allowed Blue Birds to focus on what matters most: playing the game and developing young talent without the burden of logistical constraints.
“On behalf of Blue Birds Ladies FC, we extend our heartfelt gratitude to Forwardzone Cares for your invaluable support throughout the 2024 season,” said club representatives. “Your commitment has significantly contributed to maintaining the momentum and competitive spirit within our team.”
As the 2025 Sasol League season continues, Blue Birds is once again calling on its trusted partner to walk this journey with them. Budget projections for the new season have been prepared, and conversations around sustaining this vital partnership are already underway.
“Your belief in our vision and grassroots football has had a lasting impact,” the club noted. “We look forward to discussing opportunities to expand our collaboration and continue growing the game for the young women of Alexandra.”
Here’s to another season of growth, empowerment, and victory together.
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