06 March 2023

It was March Madness as Forwardzone client Lucas Radebe touched base in London with the English Premier League and Leeds United FC.

In today’s world, it is not enough to just be a successful athlete or sports personality on the pitch but to stay relevant in the public eye. Fans and followers want more from their idols than just their on-field performances. They want to see the person behind the jersey, their interests, their hobbies, and their personality. This is where the importance of life beyond the pitch comes into play, especially in transitioned athletes.

Having a life outside of sports not only helps athletes in staying relevant but also helps them in maintaining a healthy work-life balance. It gives them an opportunity to pursue their passions and interests. This allows them to relate to their fans, which can help in building a stronger connection with them. From media work with The Premier League and Leeds United TV to local community school visits with the Leeds United Foundation – our client was busy.

The trip featured a legend interview with Premier League GOATs and host Thomas Mlambo and John Barnes as well as Saturday Match Day Live coverage alongside fellow EPL Legends! 

Consistent work and remaining prominent in the public eye continues to tell the story of these sports personalities’ personal brands and we can confidently say from his days at Leeds United FC to his time on the pitch with the South African national team, Lucas has always been a force to be reckoned with.